strategic marketing

your marketing's master plan

Marketing to the equestrian community requires more than a few pretty pony photos. It requires an understanding of the "right"imagery, the latest trends, the correct language. 

At The Equestrian's Marketer, we have long-time equestrians and horse owners who are also senior, experienced marketers on our staff, which provides us with an edge when developing marketing programs for this unique industry's businesses. We understand how a competition horse should look in images or why certain product or location features will appeal to horse owners. We'll help you develop a program that fits with your buyers' needs and expectations.

strategic marketing

your marketing's master plan

What should your equestrian marketing program look like? Are there opportunities to save time and money yet still be reach the right riders or horse owners? Are you targeting the right market, the right way? Answers to these questions and more are found in a strategic marketing program created by our experienced Equestrian's Marketer team.

We understand that an effective marketing program has to match up with your own business culture, services or products, marketplace, and targeted buyers. It also needs to fit within your budget and work with your available resources.

This is where our experience will save your business time and money while maximizing ROI. We understand that effectively planning your marketing must be a custom effort: its success relies on its being as unique as your business’s needs and goals.

Whether we’re creating a full marketing strategy, conducting a program audit, or working on a single communications project, The Equestrian Marketer's team will carefully evaluate and address your current challenges before mapping out paths by which your business can succeed in the future. We’ll use a combination of big picture and detail analysis that incorporate a wide range of marketing channels chosen for your industry, market, and budget, all chosen to help your business achieve your growth goals.

The end result is marketing you can use and that fits with your buyers and goals. We group our marketing services into the categories below, but it’s not an exhaustive list.  Please contact us if you have a need not mentioned below.

how we help our clients:

marketing plans and strategies

brand development and branding programs

marketing communications

campaign development

marketing program and campaign audits

marketing advisor sessions

trade shows and events

public relations

market research